Your website is your business’ storefront on the Internet. To attract potential clients, it must be easy to navigate and visually appealing. Especially considering that these prospects are using a variety of devices to view your website on including smartphones, tablets, and desktop computers. If your website’s content is not optimized to be viewed on these devices, nearly 80% of users will click away to a website that is. That being said, it is essential for the success of both your business and your website to be mindful of current web design and usability elements.
Shopping is one of America’s favorite pastimes, so is surfing the Internet! It’s no surprise that statistics show that there are 205 million online shoppers in the United States alone. By having an online store, you can attract customers who would not visit your brick and mortar store otherwise, but will make a purchase online.
Spring may have just sprung, but it’s time to start thinking about summer. Especially if you are in the travel industry. According to travel planning website, Hipmunk, 70% of travelers plan their summer vacations during the months of April and May. Since most of this planning is done online, your website needs to be ready for travelers looking to eat, play, or stay with you.
This month, we have been discussing the ins and outs of modern website design and development, touching first on traditional HTML/CSS websites, then on Content Management Systems (CMS), and finally on the integration of Rich Media into your web presence. So far, we have placed a great deal of emphasis on content and the ways in which it can be included and managed – after all, your company’s website is only as good as the information it provides. But the highest quality content in the world is worth nothing if your website is not found on the Internet. This week, we will be wrapping up our Website Design and Development series with some information on how to make your website work for you.