With 1.5 million nonprofit organizations in the United States, yours has to stand out to your potential supporters. In order to do this, you must have a Unique Value Proposition (UVP). Your UVP describes the exclusive, continuous value your donors will gain by supporting your cause. Specifically, it tells your donors what makes your cause unique and worthy of support and how it benefits the community, including your supporters.
Few donors are willing to invest time, energy, or money in any cause unless they have a clear understanding of how far their efforts will go. Developing a strong, convincing Unique Value Proposition (UVP) for your organization or cause is the first step to mapping out a successful development campaign.