social media Archives - Pulse Marketing Agency

Social Media Shift and How your Brand will Survive

Since the rise of social media in the early 2000s, threats to our privacy have increased — and it’s not completely our fault. According to Pew Research Center, 91% of Americans ‘agree’ or ‘strongly agree’ that they’ve lost control of how personal information is collected and used on social media. Such public platforms are useful for businesses that use social media as an outlet for marketing (as they should be!), so how can we utilize these platforms while keeping privacy in mind?

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How to Best Respond to Posts and Comments Online

When it comes to managing a brand’s online presence, there is no question that responding to comments and reviews is an important element, no matter the platform or industry. This includes replying to comments on social media, customer review sites (such as Yelp), and your blog, if you have one. When done well, social interaction with your brand can go a long way towards managing and developing valuable customer relationships.

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5 Reasons Why You Should Listen to Your Customers Online

Today’s digital world provides a variety of forums for people to express their opinions. Along with online review sites like Yelp, your customers are talking with their friends about you on social media. If you’re not listening to these conversations, you should be. They could help you to better serve your customers in the future.

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3 Ways to Use Snapchat as Part of Your Marketing Strategy

Snapchat now has over 100 million monthly active users viewing an average of 5 billion videos per day. It may not seem like a likely social network for brands to include in their social media marketing strategy, but if your target audience includes millennials, Snapchat provides a significant opportunity to connect with this age group with 63% using this platform.

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5 Steps to Market Your Business on Pinterest

If your target audience is women and you’re not on Pinterest, you’re doing your brand a big disfavor. According to eMarketer, 85% of Pinterest’s 100 million active users are female. With its combination of social media platform and search engine abilities, and recent kick-off of “Promoted Pins,” Pinterest is poised to become a respected major player in the world of social media. So, why do people use Pinterest? To plan for the future. Do you want to be a part of your customers’ future plans?

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8 Ways to Engage Your Audience on YouTube

YouTube is the second largest search engine in the world, processing 3 billion searches each month. By creating an active YouTube channel, you reach an eager, and younger, audience and your business also stands to gain more influence on Google. If you’re not making use of YouTube in your marketing, it’s time to embrace it and its billion users. Comments on YouTube are tied to Google+, which means creating and posting content on YouTube increases your visibility and credibility with Google’s search engine, if you can engage your audience.

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6 Tips to Help You Better Network on Twitter

When it comes to engagement, networking is still your most powerful tool, even in today’s digital world. Social media is changing the way we network and has given us more options than we ever had before. You may not think of it this way, but Twitter is a valuable networking tool. Once you’ve mastered the art of tweeting, start networking. Your fellow Twitter users will put more value on what you have to say if they know who you are – so reach out!

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How to Get the Most Bang for Your Buck on Twitter Advertising

Most social media platforms have some form of paid advertising, including Twitter. Twitter’s paid advertising tools will help create further reach and greater impact within your audience. Paying for visibility will ensure that your content will be shared and will give you a much greater chance to generate traffic to your website.

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5 Tips to Help You Use Twitter as a Valuable Marketing Tool

With over 320 million monthly active users, Twitter provides a great way to engage with customers and prospects in real time, anytime. Twitter reports there are currently 58 million Tweets sent per day and it thrives on this fast pace of hot topics. However, with a 140-character limit for each post as well as new content every second, it’s also one of the most challenging social media platforms to use effectively.

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4 Instagram Features to Help Your Business Thrive

As a visual social media platform, Instagram presents unique challenges to businesses. To be successful, you must figure out how to present your business on this channel. After you’ve decided how to present your brand – your voice, your style, your presentation strategies – do some research into what your followers find interesting and decide how you can use that information to promote your business in a way that’s meaningful and engaging to grab the attention of your audience and other Instagrammers.

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