social media marketing Archives - Pulse Marketing Agency

Social Media Shift and How your Brand will Survive

Since the rise of social media in the early 2000s, threats to our privacy have increased — and it’s not completely our fault. According to Pew Research Center, 91% of Americans ‘agree’ or ‘strongly agree’ that they’ve lost control of how personal information is collected and used on social media. Such public platforms are useful for businesses that use social media as an outlet for marketing (as they should be!), so how can we utilize these platforms while keeping privacy in mind?

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How to Best Respond to Posts and Comments Online

When it comes to managing a brand’s online presence, there is no question that responding to comments and reviews is an important element, no matter the platform or industry. This includes replying to comments on social media, customer review sites (such as Yelp), and your blog, if you have one. When done well, social interaction with your brand can go a long way towards managing and developing valuable customer relationships.

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Consider using GIFs in your social media marketing

GIFs are a lot of fun, and they can help you become very creative with your social media marketing strategy. If you have never made a GIF before, don’t worry there are several apps out there that can help you make some fun GIFs using your smartphone and easily share them on social media, like GifBoom and GIPHYCam. 

Making a GIF is simple: think of something that will resonate with your target audience and tell a story, record a short video clip, add some text to it (optional), and voilà! Read More “Consider using GIFs in your social media marketing”

Top 5 Social Media Marketing Strategies

For today’s businesses, social media is one of the most valuable marketing tools. This is especially true if you are marketing to Millennials. According to the Pew Research Center, 90% of this age group use social media. Social media marketing provides you a wealth of options, which can be equally exciting and overwhelming. To be successful, you must be willing to put the time and effort into the right social media strategies.

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Snapchat-Where It’s at for Millennials

Snapchat may not seem like a likely social network for brands to include in their social media marketing strategy, but if your target audience includes Millennials (18-34) you’re missing a significant opportunity to connect with the consumers you want. Snapchat now has over 100 million monthly active users (Mashable), and ranks as the third most highly used smartphone app, behind Facebook and Instagram. (comScore)

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YouTube for Small Businesses-Are You Missing Out?

If you’re not making use of YouTube in your marketing, it’s time to embrace it. With over a billion (that’s not a typo, I promise) monthly users watching over 600 billion hours of video every month (Entrepreneur), YouTube is the second largest search engine in the world, with up to 30 million visitors each day. (SocialMediaExaminer)

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Gaining Greater Engagement on Twitter

With over 284 million monthly active users (Twitter), Twitter provides a great way to engage with customers and prospects in real time, anytime. However, with a 140-character limit for each post, it’s also one of the most challenging social media platforms to use effectively. Twitter reports there are currently 500 million Tweets sent per day and it thrives on this fast pace of hot topics.

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State of Social Media Marketing: What to Expect in 2015

Happy New Year!  2015 began well, with a long weekend for most of us.  Time to pause, ponder, and strategize for 365 new chances to grow and succeed!  2014 was an exciting year for social media marketing and 2015 promises no less.  There are many predictions out there about what we’ll experience this year. Here are the four most important trends, in my opinion, I think we should focus on this year:

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Why Facebook Doesn’t Replace A Well-Designed Website

With limited marketing budgets, many small businesses opt for social media over a full website – after all, platforms like Facebook, Google+, and Twitter are free, and accessible to a huge audience. The truth is, though, even a robust, frequently-updated Facebook page doesn’t replace a website. Visibility is key in marketing, but success depends on having a permanent web presence – a place where customers can learn more about your business, explore what you have to offer, and (ideally) make a conversion.

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