seo Archives - Pulse Marketing Agency

5 Ways to Improve Your Website’s Search Engine Ranking

Although the exact algorithm for search engine ranking remains a mystery, over the years we have learned a lot about what best practices can help improve your ranking through search engine optimization (SEO). Keep in mind that any one strategy will not instantly bring your site to the top, but over time a combination of factors can help bolster your site’s ranking. Also, most SEO strategies have the added benefit of making your site more informative and user friendly to your website visitors. Ready to get your website on the right track? Here are 5 ways to improve your website’s search engine ranking:

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How to Choose the Best Keywords for Your Website’s SEO

When it comes to your website’s search engine optimization (SEO), keywords matter. Keywords are what prospects type into search engines to find the information they are looking for. If it is relevant to what they are looking for, your business’ website may be a source of this information. By choosing the right keywords, you increase your chance of being found and attracting potential customers on these search engines.

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5 Local SEO Strategies for Your Business

Being found on search engines is essential to the success of both your website and your business. But did you know that you can take it a step further or rather, closer to home? Local SEO helps your business show up in local searches, which drives more customers to your door. In fact, local searches lead half of all mobile users to visit businesses within one day. With summer attracting more tourists and potential customers to your area, you can’t afford to not take advantage of this opportunity.

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3 Tips for Creating Eye-Catching Blog Titles

Whether it’s on social media, search engine results, or your website, the first part of a blog post that a reader will see is the title. Your blog title can determine if a reader will click on it to read more or keep scrolling. This doesn’t mean that your images or the content of your blog isn’t important, but your title leads readers to these parts of your post that may not be seen if they click away. On average, 8 out of 10 readers will read your blog’s headline, while only 2 of 10 will read the rest of the content.

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Common Website Mistakes That You Can’t Afford to Make

Nowadays, company websites are as ubiquitous as the business card: nearly everyone has one. That means that the standard of quality has been raised. You can’t sit on a poorly designed, eight-year-old site and expect prospective customers to give you the benefit of the doubt. A website that doesn’t do your business justice is worse than no website at all: it means you are actively turning people away from your door.

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Analyzing the Success of Your SEO Program

Having a well designed website doesn’t mean that your organization has secured a visible web presence. In order to ensure that your website is highly “discoverable,” you must invest in Search Engine Optimization (SEO). SEO is the process of improving the visibility of a website in search engines via “natural” or unpaid (“organic”) search results.

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Search Engine Marketing: SEO vs. Paid Search

One highly-deliberated topic is the comparison of search engine optimization (SEO) and paid search, also known as pay per click (PPC). Without choosing sides, we’d like to take a moment to inform you of both marketing options, their general result, and what we think works best in a robust search engine marketing campaign.

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