Although the exact algorithm for search engine ranking remains a mystery, over the years we have learned a lot about what best practices can help improve your ranking through search engine optimization (SEO). Keep in mind that any one strategy will not instantly bring your site to the top, but over time a combination of factors can help bolster your site’s ranking. Also, most SEO strategies have the added benefit of making your site more informative and user friendly to your website visitors. Ready to get your website on the right track? Here are 5 ways to improve your website’s search engine ranking:
Search Engine Optimization (SEO) best practices change so frequently that it is sometimes hard for marketers to keep up. What we did a few years ago can now drastically harm your website’s performance, and what we do now will most likely need to be revisited in a year or two. We’ve put together a list of 5 SEO “dos” that are fundamental in increasing your website’s traffic and proving your brand to be a leader in the industry.
Nowadays, company websites are as ubiquitous as the business card: nearly everyone has one. That means that the standard of quality has been raised. You can’t sit on a poorly designed, eight-year-old site and expect prospective customers to give you the benefit of the doubt. A website that doesn’t do your business justice is worse than no website at all: it means you are actively turning people away from your door.
A beautifully designed website won’t go far if no one can find it – and a website without SEO is almost impossible to find unless visitors known the specific URL. SEO (or search engine optimization) is crucial to generating the right kind of traffic and drawing conversions.
Most people have heard of the term Search Engine Optimization (or SEO), and understand its impact on the effectiveness of their website through improved search engine rankings. A site with no SEO is much more difficult – if not impossible – to find if you do not already know its direct URL.
Having a well designed website doesn’t mean that your organization has secured a visible web presence. In order to ensure that your website is highly “discoverable,” you must invest in Search Engine Optimization (SEO). SEO is the process of improving the visibility of a website in search engines via “natural” or unpaid (“organic”) search results.
Pinterest is a fast-growing social platform that can be used to store and share images associated with your brand. It can be also helpful in driving traffic to your website, and can serve as a powerful link building technique to support your current SEO program.
This month, we have been discussing the ins and outs of modern website design and development, touching first on traditional HTML/CSS websites, then on Content Management Systems (CMS), and finally on the integration of Rich Media into your web presence. So far, we have placed a great deal of emphasis on content and the ways in which it can be included and managed – after all, your company’s website is only as good as the information it provides. But the highest quality content in the world is worth nothing if your website is not found on the Internet. This week, we will be wrapping up our Website Design and Development series with some information on how to make your website work for you.