When an unexpected situation comes up in your organization, you need to be prepared for whatever comes your way. Having a crisis management plan can help you to handle or even prevent any crisis that you may face.
Public relations is a great way to build your business’ image. Even if your business is well-established, there is no time like now for a fresh start. Creating a plan for your public relations strategies will keep you on track for leveraging your brand positioning and achieving your goals.
If you are building your business’ brand, you’ve probably heard the term “public relations” and been told by your mentors that you need a strategy for it. You may be wondering what exactly is public relations and why it matters. What you need to know is that it is essential to creating and maintaining your business’ image to the public through the press or other mediums.
Anyone who read Shakespeare’s Julius Caesar in high school (myself included) probably had to write some kind of essay on the famous eulogy scene between Brutus and Mark Antony (classic examples of good oration). Perusing the play just the other day, though, I realized that the scene is more than just brilliant public speaking – it’s also an example of smart marketing. While Antony may be a smooth talker, Brutus understands public relations – in fact, he’s very strategic about crisis management.
Whenever I list all the volunteer positions that I hold, the first response I get is usually, “How do you find time to do all of that?” And my answer is always the same: I make the time.