If your target audience is women and you’re not on Pinterest, you’re doing your brand a big disfavor. According to eMarketer, 85% of Pinterest’s 100 million active users are female. With its combination of social media platform and search engine abilities, and recent kick-off of “Promoted Pins,” Pinterest is poised to become a respected major player in the world of social media. So, why do people use Pinterest? To plan for the future. Do you want to be a part of your customers’ future plans?
Pinterest is a fast-growing social platform that can be used to store and share images associated with your brand. It can be also helpful in driving traffic to your website, and can serve as a powerful link building technique to support your current SEO program.