Creating a customer persona and figuring out how to best communicate with your target audience is an imperative step for any marketing campaign. Before you can promote your work and draw supporters to your cause, you must have a clear picture of who your supporters are, what they’re passionate about, and what makes them tick.
It’s no secret that a solid development plan forms the backbone of successful nonprofit growth. Outreach makes up a huge part of nonprofit campaigns – but what’s the best way to reach out and engage your target audience?
Maine is filled with amazing nonprofit organizations, making a huge positive impact in our communities. This month, I invited some experts in the field to share their perspectives on effective nonprofit marketing.