Today’s web is fiercely competitive. Staying relevant is no longer simply a matter of having a website – you need to keep a close eye on your competition and see what they are doing, and ensure that your own efforts do not fall behind. And don’t think that because you were ahead of the curve a year ago that you are still there today, either. The web is evolving at an ever-increasing pace, and technologies and practices that were once cutting-edge can (and do) quickly become dated.
It is impossible to deny the continuing growth of mobile computing. Nowadays, more and more people rely exclusively on smartphones, tablets, and other mobile devices to browse the web, shop online, and stay in touch. I have asked my colleague Ian Marquis, Creative Director at Pulse Marketing Agency, to give us some tips to help you ensure that your company’s mobile website puts its best foot forward: