With ever-increasing use of online and mobile business methods, decision makers’ purchasing habits have changed drastically over the past few years. Prospective clients now face a nearly endless array of options. What’s more, they can switch from one vendor to another with the touch of a button. Inbound marketing has never played such a crucial role in B2B business strategy as it has in recent years.
What do your business’ email newsletter, social media, and website have in common? Other than being part of your online marketing, they are valuable sources of data. Collecting and analyzing this data can help to inform your business’ marketing strategies and overall performance. To be most effective, you must track only the data that is relevant to your business’ goals.
A new year is the time for a new start. For your business, this means planning for the year ahead and implementing new strategies. One way to do this is by creating a marketing plan that will outline your marketing activities for the next year and beyond. Here are 7 steps to follow to create a successful marketing plan:
Whenever I watch a movie featuring a traveling salesman (usually an older film), I’m struck by how drastically B2C marketing approaches have changed in recent years. Consumers today (myself included) don’t like being sold to. With a digital world at our fingertips, we seek our own solutions to problems when we need them, wherever and however it’s convenient for us. B2C businesses need to plan ahead to make an impact in this challenging, customer-driven market – taking the time to build strong, flexible marketing strategies.
I often hear people tell me about something their competitors are doing that they’d like to do as well. Interestingly enough, though, many times they don’t have a clue whether or not this new thing is actually helping their competitors grow, or make money.
Every small business owner knows that the key to continued success is their ability to change and adapt to the needs of their market. Business failures can serve as great learning opportunities, and past victories can set the stage for new ones. But sometimes, you get stuck in a rut. You push and pull, but nothing moves. When this happens, many business owners instinctively keep doing what they’ve done in the past, in hopes that what used to work will continue to work. However, this practice can often lead to a plateau—or worse—a decline in revenue. Here are some tips for what to do when your company gets stuck in a rut:
I love to play chess. I play it often with my daughter, and thoroughly enjoy seeing her strategizing against me. Studies have proved that playing chess enhances kids’ learning skills in math, science, and technology. There is also a huge correlation between chess tactics and entrepreneurial skills. For me, it’s no surprise to learn that so many young chess masters go on to become successful entrepreneurs later in life.
It’s almost mind-boggling to watch people go nuts over the new iPhone 5C. Apple’s newest device can be pre-ordered now, with an estimated delivery date of October 4th – but aside from a minor OS upgrade and better camera, Apple’s new marketing model simply revolves around a set of vibrant colors and a plastic case. Now, you may ask, who really needs a new colorful phone badly enough to go as far as pre-ordering one?
Many of our small-business clients approach us with a similar challenge: How to make the transition from small, one-time sales to larger clients with repeat business? Good news! A new year means a new marketing plan. January can be a great opportunity to revamp last year’s strategies, and a chance to redirect efforts toward new markets and more sustainable prospects. If you’re still unsure how to pave your way for 2013, here are four simple tips to get you started.