A new year is the time for a new start. For your business, this means planning for the year ahead and implementing new strategies. One way to do this is by creating a marketing plan that will outline your marketing activities for the next year and beyond. Here are 7 steps to follow to create a successful marketing plan:
The old scouts’ motto is “be prepared.” This should also be your business’ motto when it comes to marketing strategy. With ever-changing technology and a lot of competition, today’s marketing world is much like the wilderness that the scouts face. Your staff, your clients, and your business as a whole will benefit greatly from having a set marketing plan.
Every small business owner knows that the key to continued success is their ability to change and adapt to the needs of their market. Business failures can serve as great learning opportunities, and past victories can set the stage for new ones. But sometimes, you get stuck in a rut. You push and pull, but nothing moves. When this happens, many business owners instinctively keep doing what they’ve done in the past, in hopes that what used to work will continue to work. However, this practice can often lead to a plateau—or worse—a decline in revenue. Here are some tips for what to do when your company gets stuck in a rut:
Many of our small-business clients approach us with a similar challenge: How to make the transition from small, one-time sales to larger clients with repeat business? Good news! A new year means a new marketing plan. January can be a great opportunity to revamp last year’s strategies, and a chance to redirect efforts toward new markets and more sustainable prospects. If you’re still unsure how to pave your way for 2013, here are four simple tips to get you started.
The New Year is quickly approaching us. For most organizations, their fiscal year follows the calendar year; as a result, the month of November is critical to budget, business strategy, and marketing planning. During November and December, marketing professionals typically reflect on the types of activities that are helping their organization grow, which efforts have yielded the highest return on their investment (ROI), and which efforts should not be repeated. It is based on this analysis of what does and doesn’t work that professionals make their forecasts for the New Year.