maine website design and development Archives - Pulse Marketing Agency

Telling Leads from Inquiries, and How to Qualify Them

To some, the distinction between an inquiry and a lead is simple. To others (especially those new to marketing), the terms seem to be used interchangeably.  And to both groups, determining the quality of leads can be tricky. So, for both newcomers to the profession and those veterans already running through the difference in your minds, here are some useful tips to help the process.

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The 4 P’s of Modern Marketing

For more than half a century, the Four P’s – Product, Price, Promotion, and Place – have formed a cornerstone of marketing theory. However, today’s IT-savvy consumers are informed and empowered, with nearly endless options – in fact, through research and online dialogue, they carry out much of the marketing process on their own.

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Agency Angle: Four Tips to Attract Better Customers

Many of our small-business clients approach us with a similar challenge: How to make the transition from small, one-time sales to larger clients with repeat business? Good news! A new year means a new marketing plan. January can be a great opportunity to revamp last year’s strategies, and a chance to redirect efforts toward new markets and more sustainable prospects. If you’re still unsure how to pave your way for 2013, here are four simple tips to get you started.

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