With ever-increasing use of online and mobile business methods, decision makers’ purchasing habits have changed drastically over the past few years. Prospective clients now face a nearly endless array of options. What’s more, they can switch from one vendor to another with the touch of a button. Inbound marketing has never played such a crucial role in B2B business strategy as it has in recent years.
What do your business’ email newsletter, social media, and website have in common? Other than being part of your online marketing, they are valuable sources of data. Collecting and analyzing this data can help to inform your business’ marketing strategies and overall performance. To be most effective, you must track only the data that is relevant to your business’ goals.
Today’s consumers are more informed than ever before thanks to the wealth of information available online. In fact, over half of consumers say that offering free content on a topic they’re interested in is effective in attracting their business. This means that creating engaging content that both sells and tells your brand’s story is essential to your success. Finding ideas for this content can be challenging but can be done with a bit of creativity.
Driving demand is crucial to successful business to business (B2B) marketing, but interest doesn’t guarantee conversion. Most B2B prospects visit websites to research, not to buy – in fact, 20% of people requesting information on your product or service won’t purchase anything for at least a year, according to a research from Oktopost. Studies show, however, that undecided and fickle prospects can make up a significant portion of future sales.