Most social media platforms have some form of paid advertising, including Twitter. Twitter’s paid advertising tools will help create further reach and greater impact within your audience. Paying for visibility will ensure that your content will be shared and will give you a much greater chance to generate traffic to your website.
Advertisements, online or on traditional media, can be seen as an annoyance to some people. This has proven to be a challenge for marketers that depend on online and traditional media channels to expose brands as software developers have responded to Internet users’ needs by offering ad-blockers for a small fee or even free. These programs have made advertising online more challenging as more people use them to increase their computer or smartphone’s performance.
For many businesses, their advertisements are purely utilitarian: Display your company’s logo, phone number, and a picture somehow related to the work you do. Sign the check, wait for the ad to run, and hope you get a return on your investment. Often, the latter fails to materialize. The business owner becomes discouraged, and often stops running ads altogether – after all, advertising (whether in a printed publication or on the web) is expensive. When budgets are slashed, marketing is often the first line item to be cut.