Track the effectiveness of your campaigns with call tracking.
If driving calls to your business is part of your marketing strategy, call tracking is a great way to increase the number of leads by way of phone calls and gauging the quality and effectiveness of the campaigns that drive them. Call tracking is used in pay-per-click and click to call mobile display campaigns, and assigns a unique trackable phone number to a consumer who clicks on your ad. When that consumer calls using the trackable number on your landing page, it gives you the ability to connect that call to the keyword, website session, or impression that drove the consumer to take action.
Call tracking benefits:
- Help businesses determine which ad is most effective
- Offers a clear understanding of ROI
- Learn more about who your customers are with demographic reporting
- Direct calls to the right person in the office
- Control the quality of calls through the listening feature
If increasing the number of high-quality calls to your business is one of your goals, contact Pulse Marketing Agency to schedule a free 30-minute consultation and learn more about how call tracking can help your business.