Have you ever stumbled across a company who uses colors that clash with their logo, multiple different font types, logos with white backgrounds when they should have been transparent, or something else that makes their company’s aesthetic inconsistent? Maybe you’re guilty of a couple of those things, too. It can be hard to keep your company’s branding consistent across platforms, plus different employees handling branding tasks may have different ideas of what looks visually pleasing. If you’ve run into any of these issues, you should consider creating brand guidelines to use for your business. Read More “What You Should Include in Your Company’s Brand Guidelines”
At Pulse we know how difficult it is to get a small business on its feet. When you’re first starting out, marketing details might be the least of your worries, but with a strong start, you can make a real difference in the way your small business is perceived by the public. Here are five marketing musts for small businesses that you should invest in if you haven’t already.
Take a look at your business’ brand. Is it made up of different colors, logos, and voices? What do you think your brand says about your business? Studies show that 45% of a brand’s image can be attributed to what it says and how it says it, so it’s important to consider how others view your brand when you’re creating or modifying it.
Do you remember the last time marketing materials caught your eye? What did they look like? Were they modern and pleasing to the eye? Were they accurate and consistent? Marketing materials and products that are designed well are not only attractive, but effective as well. Over 90% of consumers decide to make a purchase based on an item’s appearance, so knowing the elements of good graphic design can help you sell your product or service to potential consumers.
Your package design communicates key information about your brand to prospective buyers and sparks their interest in your product. A well designed package encourages them to select your product over a competitor’s, while an unattractive package may cause them to favor another brand. In fact, businesses have reported a 30% increase in customer interest when they pay attention to packaging.
The holiday season is the season of giving. Both businesses and individuals celebrate this season by giving the gifts of time, money, and other resources to their favorite charities. For businesses, being involved with the community is a great way to build their brand, making these gifts ones that keep giving all year long.
When you think of toll-free numbers, what do you think of? Late night infomercials on television? Your cable company’s customer service line complete with hold music? Or do you think of a way to help your business thrive in a nationwide market?
Why are you different? We are all essentially selling the same thing—a product or a service. Your apples against your competitor’s apples are probably very similar. When it comes down to it, you’re not just selling your product but yourself, too.
With one of the top 50 largest companies in the world (Google) unveiling their redesigned logo this month, it seems like an appropriate time to talk about rebranding!
A style guide is a set of standards for your company’s written and design documents. It ensures that you and your employees are representing your brand in the best way possible, and all your marketing materials are consistent. (If you don’t have a style guide, read our tips on creating one.) Read More “Four Easy Tips to Manage Your Style Guide”