Branding Archives - Pulse Marketing Agency

What You Should Include in Your Company’s Brand Guidelines

Have you ever stumbled across a company who uses colors that clash with their logo, multiple different font types, logos with white backgrounds when they should have been transparent, or something else that makes their company’s aesthetic inconsistent? Maybe you’re guilty of a couple of those things, too. It can be hard to keep your company’s branding consistent across platforms, plus different employees handling branding tasks may have different ideas of what looks visually pleasing. If you’ve run into any of these issues, you should consider creating brand guidelines to use for your business. Read More “What You Should Include in Your Company’s Brand Guidelines”

5 Marketing Musts for Small Businesses

At Pulse we know how difficult it is to get a small business on its feet. When you’re first starting out, marketing details might be the least of your worries, but with a strong start, you can make a real difference in the way your small business is perceived by the public. Here are five marketing musts for small businesses that you should invest in if you haven’t already.

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What Does Your Brand Say About Your Business?

Take a look at your business’ brand. Is it made up of different colors, logos, and voices? What do you think your brand says about your business? Studies show that 45% of a brand’s image can be attributed to what it says and how it says it, so it’s important to consider how others view your brand when you’re creating or modifying it.

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Why Good Graphic Design Matters to Your Business

Do you remember the last time marketing materials caught your eye? What did they look like? Were they modern and pleasing to the eye? Were they accurate and consistent? Marketing materials and products that are designed well are not only attractive, but effective as well. Over 90% of consumers decide to make a purchase based on an item’s appearance, so knowing the elements of good graphic design can help you sell your product or service to potential consumers.

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Packaging Your First Impression

Your package design communicates key information about your brand to prospective buyers and sparks their interest in your product. A well designed package encourages them to select your product over a competitor’s, while an unattractive package may cause them to favor another brand. In fact, businesses have reported a 30% increase in customer interest when they pay attention to packaging.

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Build Your Brand with Community Involvement

The holiday season is the season of giving. Both businesses and individuals celebrate this season by giving the gifts of time, money, and other resources to their favorite charities. For businesses, being involved with the community is a great way to build their brand, making these gifts ones that keep giving all year long.

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