Pulse Marketing Client Success Stories

Client: Northeastern Migraine Surgery Center
Industry: Medical
Services Performed: Brand Development, Web Design and Development, SEO, Social Media Marketing, Email Marketing

Needs: Northeastern Migraine Surgery Center, a private headache center in Bangor, ME, owned and operated by Dr. David Branch of Bangor Plastic and Hand Surgery, was looking for a fresh approach to marketing their services locally, nationally, and internationally.

Approach: Pulse developed a new brand for the Center, creating a logo that reinforces the professionalism and quality care provided by Dr. Branch and his staff. Working closely with the Client, we designed and developed a new website built around a Content Management System to allow them to expand their web presence as they grow. To generate international traffic, Pulse designed and developed seven landing pages in foreign languages targeting growth markets for migraine surgery (based on our market research), including Brazilian Portuguese, Spanish, French, German, Mandarin Chinese, and Arabic; these pages were carefully optimized for SEO according to each language. We created accounts for the Client on Facebook, LinkedIn, Twitter, and YouTube to highlight the Center's considerable knowledge and increase patient interaction. We also designed and developed a blog for the Client - which our agency maintains with fresh monthly content. Finally, Pulse developed targeted email marketing campaigns based around attractive HTML templates that capture the look and feel of the Center's new brand.

Result: Northeastern Migraine Surgery Center now has a unified and professional online presence that reaches potential patients in the U.S. and abroad.

Client: Mingo's Products, Inc.
Industry: Agricultural
Services Performed: Brand Development, Web Design and Development, SEO, Social Media Marketing, E-Commerce, Marketing Collateral Design, Market Research, Business Development

Needs: Mingo's Products, a family-owned farm in Calais, ME, that produces and sells balsam wreaths, cranberries, strawberries, and blueberries, was in need of an online storefront from which to sell their products, as well as branding and professional marketing collateral for their business. Additionally, they were looking to expand the line of products offered under the Mingo's brand.

Approach: Pulse developed three brands for the Client's primary businesses: Mingo's Products, Mingo's Cranberry Dream, and Mingo's Wreaths. We designed, developed, and wrote content for an online storefront for the Client, as well as custom online gateways for multiple fundraising groups they work with. Working from the new website, Pulse designed and wrote content for the Client's new product catalog, fundraising catalog, and order form. We arranged meetings with potential business partners for Mingo's Products, negotiated arrangements to produce and sell additional items under the Client's brand, and designed packaging for the resulting product. The Agency established social media accounts for Mingo's Products, Mingo's Evergreen, and Mingo's Cranberry Dream, and writes custom content for each.

Result: Mingo's Products' new storefront was completed in only two weeks, in time for the 2010 holiday season. Now, the Client has a fully-unified image, with consistent design and content for each of its three brands, and is equipped for future growth and new business alliances.

Client: Weber MT
Industry: Manufacturing
Services Performed: Advertising Design & Campaign Management, Catalog Design, Content Writing, Public Relations, Media Planning, Marketing Collateral Design, Trade Show Booth Design and Coordination, Email Marketing

Needs: Weber MT, a German-based manufacturer of walk-behind soil compactors with a location in Bangor, ME, was in need of comprehensive marketing services to better position their products in the North American market.

Approach: Since 2010, Pulse has crafted turnkey advertising campaigns published in trade publications and magazines covering the landscaping/hardscaping, construction/paving, and heavy equipment rental industries in the United States and Canada. The Agency designed a product catalog highlighting the strengths and specifications of every compactor produced by the Client. Working from Weber MT's established brand, we created a series of email marketing templates for multiple purposes. Pulse designed and coordinated the construction and assembly of Weber MT's new trade show booth and signs, which have been used at several shows in the U.S. and Canada.To support Weber MT's growing sales force in North America with consistent content, we wrote content and designed an effective sales presentation that can be used both at individual client meetings and trade shows. Finally, Pulse handles all of Weber MT's media planning, and consistently writes articles, press releases, and advertorials for placement in industry publications.

Result: Weber MT's already established German brand has taken on a fresh approach for the North American market - and many of the campaigns spearheaded by Pulse have influenced the company's European marketing efforts as well.

Client: Charlotte White Center (CWC)
Industry: Mental Health
Services Performed: Marketing Plan Development, Market Research, Business Analysis, Brand Development, Website Design and Development, SEO, Social Media Marketing, Marketing Collateral Design, Advertising Design, Content Writing

Needs: The Charlotte White Center, a health and social services nonprofit organization with close to 500 employees in Central Maine, was in need of a brand refresh and a new marketing approach to better compete with other similar organizations in the state.

Approach: Working closely with the Client, we conducted market reasearch, business analysis, and developed a comprehensive marketing plan that addressed the Client's current market share and effectiveness, as well as made suggestions for improvement. Pulse designed a new logo and crafted a tag line that captures the CWC's history and mission. We created a social media presence, including a blog, for which we write fresh monthly content. Additionally, Pulse executed a complete redesign of the CWC's annual report and monthly newsletter, bringing them in line with the new brand. We wrote content and designed a new consumer packet with 16 inserts explaining all services provided by CWC. We designed, developed, and performed search engine optimization for a website built around a Content Management System, and trained CWC staff to modify its content whenever neccessary. Finally, Pulse created advertisements and other marketing collateral to reinforce the Client's brand presence.

Result: The Charlotte White Center has a completely new image that better captures the professionalism and quality of the services they offer. They are now poised for growth and increased profitability, armed with a marketing plan that will secure their position in Maine's mental health sector.

Client: America's Mattress & Furniture Gallery
Industry: Retail
Services Performed: Website Design and Development, SEO, Social Media Marketing, Content Writing, Search Engine Marketing

Need: America's Mattress & Furniture Gallery, an established national franchise with six locally-owned stores in Maine, was in need of a stronger online presence to bring their brand up to speed with their competition.

Approach: Pulse designed, developed, and performed search engine optimization for a Content Management System website for the Client, allowing their staff to update product information on-the-fly. To further improve the Client's SEO, we created a Search Engine Marketing campaign using Google Adwords, and continue to adjust it weekly to account for changes in trends. This has resulted in a substantial increase in website traffic, as well as a significant increase in sales. Finally, Pulse created social media profiles and a blog, and writes unique content for each on a monthly basis.

Result: America's Mattress & Furniture Gallery now has a robust and effective online presence to match their already strong print and television advertising campaigns.

Client: Acadia Clinical Research
Industry: Medical Research
Services Performed: Social Media Marketing, Blog Development, Content Writing, Advertising Design, Broadcast Advertising Writing and Coordination, Marketing Collateral Design, SEO, Search Engine Marketing, Public Relations

Need: Acadia Clinical Research, a provider of Clinical Trials located in Bangor, ME, needed an infusion of fresh marketing ideas to help increase participation in clinical trials.

Approach: Working to improve Acadia Clinical Research's online presence, we wrote new content for their existing website and optimized it for search engines. Pulse designed and developed a blogging platform for the Client that matched the look and feel of their existing brand, as well as social media accounts, and writes fresh content for each of these every month. We designed advertisements for use in print publications, and wrote scripts for radio advertisements. The Agency designed and wrote copy for three brochures used to educate potential participants about clinical research, and writes press releases and articles that have been published both in local news outlets and clinical publications. Finally, Pulse conducted a targeted search engine marketing campaign using Google Adwords, to help Acadia receive maximum online exposure.

Result: Acadia Clinical Research has experienced a steady growth in clinical trial participation, and continues to offer a larger variety of trials to patients in the Greater Bangor region.

Client: Maine Real Estate Management
Industry: Real Estate
Services Performed: Website Design and Development, Online Marketing, SEO

Needs: Maine Real Estate Management, a Bangor, ME -based company dealing in commercial and residential leasing and management, was looking for a more robust, easy-to-update website to showcase their properties and services.

Approach: Pulse designed, developed, and performed search engine optimization for a Content Management System -based website for the Client and provided them with hands-on training. Additionally, we created a custom Craigslist HTML template that mirrors the look and feel of both their brand and the website, giving their property listings distinctiveness and professionalism.

Result: Maine Real Estate Management has been able to shave hours from the time required each week to maintain and update their website, while attracting new prospects through their eye-catching online presence.