Strategic Marketing; Market Research; Marketing Plan, Product Launch

Marketing Strategy

Pulse Marketing Bangor offers strategic marketing services, led by our founder and lead marketer Cíntia Miranda. Our methodology includes the process of identifying our clients’ sustainable competitive advantages in the markets in which they operate or intend to operate.

We have developed comprehensive market researches, business and industry analyses, business plans, marketing plans, budget strategies, and product launch strategies that have yielded remarkable results for our clients.

Our strength and competitive advantage in this field is three-fold:

• We are highly qualified marketing professionals with superior credentials in the industry, and years of experience in the U.S. and abroad.
• We are fully dedicated to our projects, which are monitored daily using our in-house project management tool.
• We maintain close communication with our clients to be certain that all projects are delivered on time and on budget.

If you are looking for assistance in developing a strategic marketing plan for your organization, look no further. Set up an appointment with us to discuss your needs and find out how Pulse Marketing Bangor can be of assistance. While we can’t share our clients' strategic plans with you, we have a large roster of happy clients for your reference.

Market Research

Based on industry standard research methodologies, Pulse will gather, analyze, and report information about the markets in which your organization operates or wishes to penetrate, including size, needs, competition, and target audience.

Market research is a key component of a well-developed business strategy. It is through strong and intelligent market data that organizations are able to find out what their target audience wants, needs, or believes – all of which are key in understanding market trends.

Marketing Plan Development

A marketing plan is an integral part of your organization’s overall business plan. A well-developed marketing plan includes an in-depth analysis of the strengths, weaknesses, opportunities, and threats (SWOT) associated with your organization. It also involves a review of the products and services highlighted in the plan, a competitive analysis, your long and short term organizational goals, and – most importantly – a tactical plan explaining in detail how your organization will achieve these goals during the execution stage.

In order to be effective, a marketing plan must be fluid. Resourceful marketers use marketing plans as a guide to help them in their day-to-day work in the trenches; but because internal and external forces can affect the marketing plan directly, it must be reviewed regularly and revised as necessary so that the organization’s overall goals are always attainable.

Budget Strategy

Most organizations define their marketing budget before developing their marketing plan. The truth is that both activities work in tandem, and are invaluable to marketers aiming to achieve the best results possible, given the resources available to them. Although some organizations prefer to work without a clearly defined marketing budget, we’ve found that a having one can be of great value in the development of sales forecasts, measuring marketing performance, and in the selection of marketing activities.

Pulse can help your organization draft a marketing budget and plan that will increase revenue while complying with your organization’s financial structure and responsibilities.

Product Launch Strategy

Have a new product to introduce to the market? We can help. At Pulse, we work closely with our clients through every stage of the launch process, including market research, packaging selection and design, pricing, promotion, distribution channel strategy, and sales support. We have mastered launch strategies that will help ensure that your product enters the marketplace as well positioned as possible. As an agency, we can help your organization become more agile and responsive to consumer feedback and market trends.