Website Design and Development; Search Engine Optimization (SEO); Social Media Marketing

Internet / Online Marketing

Internet / online marketing is an effective and economical alternative to traditional marketing activities. Today, most organizations have some form of web presence - usually beginning with their website. It is rare to find a successful business without any web presence.

The Internet promotes research for products and services, fosters a dialog between consumers and businesses, and allows business conversion to occur at a much faster pace. Consider your own purchasing behavior: Do you drive from place-to-place in search of a suitable product or service, with no idea in mind of what is available? Or do you perform your research online before you make a decision? If you answered the latter, you are among the majority of consumers worldwide. There is no escaping it: Internet / online marketing is an essential piece of contemporary business practice.

Website Design & Development

Websites should always be designed with a purpose, and with the right target audience in mind. That purpose should be to engage, educate, and convert – whether your goal is to sell a product or service, recruit followers to a cause, or distribute news.

Your website is often the first contact a potential customer will have with your organization. And because of that, it must be engaging. A website that fails to reflect your brand, the quality of your products or services, or align with your other business practices can confuse or even turn away prospective customers. Don’t let that happen! At Pulse Marketing Bangor, we work with you to analyze and document your web needs, help you write engaging marketing content that includes relevant keywords and search terms, and apply the latest search engine optimization practices. We will give you the tools to track visitors, coordinate email marketing campaigns, and advertise your business online through the most effective channels. Let Pulse craft a turnkey website for your organization that will engage your target audience and increase conversion rates.

Learn more about our web design and development capabilities by browsing our portfolio and reading our success stories.

Search Engine Optimization (SEO)

Having a well designed website doesn’t mean that your organization has secured a visible web presence. Search Engine Optimization (SEO) is the process of improving the visibility of a website in search engines via the “natural” or unpaid (“organic”) search results. SEO is a process, not a one-time deal, and it requires maintenance. At Pulse Marketing, our SEO program helps make your website more visible by using six key essential SEO tactics:

• Back-End Optimization: Search engines catalog information about your website that visitors do not usually see. This information - including metadata (descriptive information about the content on your website), title text (descriptive headers that define the purpose of each of your pages), and alt tags (descriptions of every image on your website) – helps determine your relevancy (and therefore ranking) in any given search.
• Keyword Selection: When people search for websites, they do so by typing in what are known as "keywords" — that is, words that define exactly what it is they are looking for. By determining what your prospective audience is looking for in their searches, we will help you focus on the keywords that will drive the most traffic to your website by using a keyword analyzer tool.
• Front-End Optimization: Search engines see websites differently than visitors do. Working with the keywords we identify during your SEO consultation, Pulse will make certain that all of your content (including headings, body copy, emphasized items, and links) reflect those keywords - and with the proper density.
• On-Page Assets: Some items on your pages - including video, graphics, and photographs - cannot be read by search engines unless they are properly identified in your website's code. Proper coding of these on-page assets can have a noticeable effect on the relevance of your website in searches.
• Inbound Links: The more websites link to your site, the more relevant it becomes to search engines. Pulse Marketing's SEO package includes the procurement of links on relevant partner sites, indexing in services such as Google Local, and optimization of existing inbound links.
• Social Media: Involvement in social media can drive substantial traffic to your website, and help cultivate an audience receptive to your brand and message. By maintaining a blog with fresh and relevant content, and tying your website to Facebook, Twitter, LinkedIn, and other popular social communities, the relevance of your site in search results will improve.

Search Engine Marketing (SEM)

From compelling text ads, to keyword and search terms selection, to bidding strategy, to landing page development. We can help you increase your online visibility, generate web traffic, and increase your conversion rates with a well-crafted search engine marketing campaign.

As a measure of success, we monitor our campaigns closely and make adjustments as needed, while providing you with weekly reports on the progress of your campaign.

Social Media Marketing

Much of the growth and development happening on the web involves social media. Online communities and portals allow for quick distribution of information, visitor interaction, easy updates, and seamless connectivity. Want to get involved in social media but don't know where to begin? Don't be left behind. Here's what Pulse can do for you:

• Blog Design and Development: Using well-supported, open source platforms such as Wordpress, we will build your organization a blog that matches the style of your existing website - or, strike off in an entirely new direction! With easy-to-use posting and page editing, your new blog will serve your organization for years to come. And if you don't have time to write and research entries for your blog, we offer content writing services as well.
• Social Networks: We design and implement accounts on Facebook, Google+, Twitter, LinkedIn, YouTube, and Flickr. And if you don't have time to manage your presence on those networks, we can handle their maintenance as well, with fresh content and promotions to engage your followers.

Content Writing for the Web

Pulse can research and write fresh and relevant content for your blog, e-zines, e-newsletters, email marketing campaigns, and social media presence. If your organization would like to contribute to an industry blog but doesn’t have the resources available to research and write the content, let Pulse be your ghostwriter! We have been performing this service for many of our clients in a variety of industries.

Email Marketing

Email marketing can still be a powerful (and inexpensive) marketing tool. Through creative taglines and well-crafted content and promotions, your email campaigns can help increase revenue and foster a higher level of customer loyalty and engagement.

Let Pulse design a custom HTML email campaign for your organization that will communicate your brand, message, and services / products. We can also assist with data mining and procurement.