Print & Online Advertising; Search Engine Marketing (SEM); Media Planning & Buying

Advertising Campaigns

We encourage our clients to invest in advertising as a way to engage their target audience and grow their business. Although advertising can be used to build goodwill, it is most commonly used to help increase revenue through consistent branding.

Effective advertising campaigns take research, creativity, and a compelling call-to-action. Also, they must be distributed through the right media channels in order to reach the target audience for maximum return on investment.

Pulse Marketing Bangor handles all aspects of the development and placement of advertising campaigns, including strategy, creative, media planning and buying, placement, and metrics. We have produced highly successful campaigns that resonate with their target audiences and yield results – whether in the form of revenue or advocacy. We offer the following services:

Print Advertising

What kind of print ad will work best for your business? First, you should ask yourself where your target audience is, and how you should deliver your message to them. We have helped our clients advertise in local, national, and international magazines, as well as newspapers, billboards, and public transit. We have also crafted custom inserts, supplements, trade show signage, and point-of-sale creative ads. In short, we can design and place your print advertisement through multiple channels – provided the advertisement itself makes sense and reaches your target audience.

Online Advertising

As part of our integrated online advertising program, we’ll look for local business websites (such as news outlets, magazines, and online communities), local directories, industry-specific lists, and product / service review sites that are a good match for your business.

Once avenues for distribution have been selected, we will design and code your display ad, design a landing page for your promotion, and monitor the success of your campaign by delivering regular reports.

Search Engine Marketing (SEM)

From compelling text ads, to keyword and search terms selection, to bidding strategy, to landing page development. We can help you increase your online visibility, generate web traffic, and increase your conversion rates with a well-crafted search engine marketing campaign.

As a measure of success, we monitor our campaigns closely and make adjustments as needed, while providing you with weekly reports on the progress of your campaign.

Broadcast Advertising

Pulse Marketing Bangor can help you deliver effective broadcasting campaigns. We offer script writing, talent search and hiring, and production management services. Whether radio or television makes the most sense for your business, we can help you deliver a message that speaks to your target audience.

Media Planning and Buying

With a wide breadth of communications outlets available nowadays, it takes research and analysis to find the right media channel for your products and services. Our agency would like to remove that burden from your daily responsibilities. Pulse offers research, strategy analysis, planning and scheduling, contract negotiation, and media relations services. Let us leverage our industry experience, relationships, and media negotiation strategies to maximize the value of your investment.